#MakaKami: Social enterprise Projek57 kicks off 5th year with goal of 100,000 Unity Ribbons
Lain 8:49 PM#MakaKami: Social
enterprise Projek57 kicks off 5th year with goal of 100,000 Unity
Ribbons
100 per cent of profits
channelled towards underprivileged youth
KUALA LUMPUR, AUGUST 12, 2020 – In the countdown to Hari Merdeka and Hari Malaysia, social enterprise Projek57 is targeting to sell 100,000 Unity Ribbons to Malaysians this year, with 100 percent of the profits to be channelled to Orang Asli and underprivileged youth communities.
Through the sale of the Unity Ribbon as well as
premium quality cotton t-shirts and other merchandise featuring unique
home-grown designs with messages of unity, Projek57 and its partners have been
able to empower youth communities in need by raising
close to RM300,000 since its inception in 2015.
Inspired by the Jalur Gemilang flag, the Unity
Ribbon was launched by Projek57 in 2018. The Unity Ribbon is handmade by Orang
Asli youths, the disabled and underprivileged. Unity Ribbon workshops are also
held to hand-make the ribbons while instilling the message of hope among the
participants. Priced at RM3.00 each, the ribbon features the iconic silhouette
of the country’s first Prime Minister Tunku Abdul Rahman’s face.
Those interested can also purchase t-shirts and
polo shirts featuring Tunku Abdul Rahman and patriotic messages. There are
various designs and sizes available for all ages. The social enterprise has
also teamed up with Earth Heir this year to create Fair Trade reusable cloth
face masks hand-embroidered with Projek57’s iconic silhouette of Tunku Abdul
Rahman which start at RM30.00. The mask comes with a filter pocket and has been
tested in Hong Kong by a medical practitioner, with up to approximately 90%
effectiveness.
Co-Founder of
Projek57 Syed Sadiq Albar said, “With the Rukun Negara theme for Merdeka Day
this year, the Unity Ribbon can play a special part as a symbol of hope
especially for the youth of the nation. This has been an exceptionally tough
year and it is only by standing together as one that we can move forward as a
nation. Ours is a simple message but one that binds us as Malaysians. Together
with our partners and youth organisations, we will continue to reach out to
needy communities with Projek57’s Youth Movement of Hope.”
Co-Founder of
Projek57 Collin Swee added, “We aim to spur unity-based conversations amongst
Malaysians from all walks of life, with special attention given to our youth
who need us more than ever this year given the challenges we have faced as a
result of the pandemic. By instilling the values of the Rukun Negara, namely
patriotism, diversity, unity and progressiveness, we hope to encourage our youth
to find their voice and make a difference in their lives and for those around
them.”
Projek57 this year
is collaborating with Undi18, Nation Building School,
Angkatan Belia Islam Malaysia (ABIM)
and several other youth organisations and NGOs.
All
merchandise are available at https://www.projek57.com/shop/,
Pos Malaysia outlets nationwide, Village Grocer & Ben’s Independent Grocer,
A&W Malaysia, Madam Kwan’s and the APOM stores. To purchase the exclusive
face mask, one can go to Earth Heir’s website at https://earthheir.com/collections/fair-trade-refugee-made-reusable-face-mask/products/projek-57-x-earth-heir-tunku-mask.
For
more information, please visit https://www.projek57.com/
or visit Projek57’s Facebook page at https://www.facebook.com/projek57,
Twitter page at https://twitter.com/projek_57
or Instagram page at https://www.instagram.com/projek57/.
